摩立特筆試

case study 3: achieving differentiation

situation:a leading chemical company, concerned that its cost leadership position was eroding due to the entry of lower cost players with newer technology, discovered that it could regain a competitive advantage by providing differentiated service levels to distinct customer segments, and by reconfiguring its supply chain to improve service levels.

monitors effort:monitor group leaders recognized that the chemical company lacked critical knowledge of service level costs and did not have a sufficient vision for quickly and efficiently reconfiguring its supply chain.

monitor group leaders sought the participation of decision architects to devel